Todd Ritsema
Director - Creative Digital UX UI Experience Designer - XR

I provide leadership, strategy, and vision for creative dreams on digital platforms.

My Experience

I’m a three-time Emmy-nominated designer with deep experience across the entertainment and DevOps industries, blending high-impact creative direction with user-centered UX/UI practices.

I’ve led and collaborated on a wide range of digital, interactive, and brand initiatives for clients such as Affliction Clothing, Amazon, Apple iTunes, Chaco, CloudBees, Fox Entertainment, HBO/Max, Hush Puppies, Lucasfilm, MTV/Paramount Network, PepsiCo, Showtime, Universal, and Zynga.

My approach is grounded in core UX/UI principles—clarity, accessibility, intuitive interaction models, and thoughtful information architecture—ensuring that every experience is both visually compelling and strategically functional. I also leverage modern AI tools to accelerate ideation, enhance prototyping, streamline workflows, and unlock new creative possibilities that shape the future of interactive media.

Rooted in my Michigan upbringing, I bring a strong work ethic, collaborative mindset, and a commitment to consistently exceeding client expectations.

AI DevOps
UX UI Mobile and Platform
6 Year
AR VR MR
UX UI Mobile and Platform
8 Years
Entertainment Game
UX UI Mobile and Platform
10 Years
Film Video
All Production
8 Years

Want to get in touch?
Drop me a line!

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