Hello! My name is Todd Ritsema.
As a three-time Emmy-nominated designer, I specialize in blending bold creative vision with disciplined art direction and UX/UI principles. My extensive background across the entertainment and DevOps industries includes
high-level collaborations with iconic clients such as Amazon, Apple iTunes, HBO/Max, Lucasfilm, and Paramount.
My design philosophy is rooted in information architecture, accessibility, and intuitive interaction, ensuring that every digital experience is as functional as it is visually striking. To stay at the forefront of the industry, I incorporate generative AI into my workflow—leveraging it for rapid prototyping, deep research synthesis, and creative ideation to deliver faster, more innovative results.
Guided by a strong Michigan-grown work ethic, I am dedicated to collaborative excellence and consistently delivering results that exceed client expectations.
Karma Revero GT Cluster & Mobile
Award-Winning Execution:
The final HMI was a cornerstone of the Revero GT’s launch, contributing to the vehicle's "Luxury Green Car of the Year" recognition.
Cognitive Load Reduction:
Through rigorous iterative testing, we reduced "eyes-off-road" time by 20% by implementing a hierarchical information layer that prioritized critical driving data over secondary infotainment.
Systemic Scalability:
I established a modular UI framework that allowed Karma to push over-the-air (OTA) updates, enabling the cluster to evolve with new autonomous driving features without requiring a total redesign.
Brand Elevation:
Successfully transitioned Karma’s visual language from legacy analog-inspired gauges to a "digital-first" luxury aesthetic that defined the brand’s identity for the EV era.
CloudBees AI Workflow Composer:
DevOps SaaS Platform & Widget
Efficiency:
Reduced the average time to create a new workflow from 45 minutes to under 5 minutes.
Adoption:
65% of beta users opted into the AI-assisted path over the manual configuration.
Accessibility:
By moving from code-heavy interfaces to visual canvas nodes, we opened the product to "Low-Code" users, expanding the total addressable market.
"Todd was a key asset to the UX team at Cloudbees, where his contributions were instrumental to the success of the Cloudbees Unify product. His advanced proficiency in Figma, combined with his design expertise, makes him an outstanding candidate. I highly recommend Todd for any UX design position."
"Todd is the most talented designer I’ve worked with. He delivers beautiful, high-quality designs with incredible speed. In my UX studies, his work consistently tested perfectly, reflecting his deep understanding of usable experiences and humble professionalism."
"Todd is an extraordinary artist who transforms every project into a masterpiece. His meticulous attention to detail and unwavering dedication are exactly what every product owner dreams of in a designer. Beyond simply executing a vision, Todd consistently 'ups the ante,' delivering stunning visuals that elevate every campaign and digital asset to a brilliant new level."
