Todd Ritsema
Director - Creative Digital UX UI Experience Designer - AI Enthusiast

I provide leadership, strategy, and vision for creative dreams on digital platforms.

Electric Motorcycle Mobile Interface
Creator / Art Direction / UX UI
SplitLip Mobile VR Game
Creator / Art Direction / UX UI

My Experience

I’m a three-time Emmy-nominated designer with deep experience across the entertainment and DevOps industries, blending high-impact creative direction with user-centered UX/UI practices. I’ve led and collaborated on a wide range of digital, interactive, and brand initiatives for clients such as Affliction Clothing, Amazon, Apple iTunes, Chaco, CloudBees, Fox Entertainment, HBO/Max, Hush Puppies, Lucasfilm, MTV/Paramount Network, PepsiCo, Showtime, Universal, and Zynga.

My approach is grounded in core UX/UI principles—clarity, accessibility, intuitive interaction models, and thoughtful information architecture—ensuring every experience is both visually compelling and strategically functional. I also integrate modern AI capabilities into my workflow, using generative tools for rapid ideation, automated prototyping, content expansion, and UX research synthesis. These AI-driven processes streamline production, reduce iteration cycles, and unlock creative solutions that push beyond traditional methods and shape the future of interactive media.

Rooted in my Michigan upbringing, I bring a strong work ethic, collaborative mindset, and a commitment to consistently exceeding client expectations.

AI DevOps
Art Direction / UX UI / All Platforms
6 Year
AR VR MR
Art Direction / UX UI / All Platforms
8 Years
Entertainment Game
Art Direction / UX UI / All Platforms
10 Years
Film Video
All Production
8 Years

Want to get in touch?
Drop me a line!

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