Hey there!

I'm Todd Ritsema

I’m a three-time Emmy-nominated designer with deep experience across the entertainment and DevOps industries, blending high-impact creative direction with user-centered UX/UI practices. I’ve led and collaborated on a wide range of digital, interactive, and brand initiatives for clients such as Affliction Clothing, Amazon, Apple iTunes, Chaco, CloudBees, Fox Entertainment, HBO/Max, Hush Puppies, Lucasfilm, MTV/Paramount Network, PepsiCo, Showtime, Universal, and Zynga.

My approach is grounded in core UX/UI principles—clarity, accessibility, intuitive interaction models, and thoughtful information architecture—ensuring every experience is both visually compelling and strategically functional. I also integrate modern AI capabilities into my workflow, using generative tools for rapid ideation, automated prototyping, content expansion, and UX research synthesis. These AI-driven processes streamline production, reduce iteration cycles, and unlock creative solutions that push beyond traditional methods and shape the future of interactive media.

Rooted in my Michigan upbringing, I bring a strong work ethic, collaborative mindset, and a commitment to consistently exceeding client expectations..

My Career Goals

To offer leadership, strategy, and vision for creative projects on digital platforms.

To foster innovation and forward-thinking in mixed reality through effective UX/UI design.

Leadership
Strategy
UX UI
AR VR MR
Prototyping
User Testing
AI Technology
Film Video

Selected Features

Other projects that I've created with other mediums.

Speaking

No speaking engagement dates at this time.

Want to get in touch?
Drop me a line!

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