UX/UI Principles:
‍I apply UX/UI principles rigorously throughout the full design lifecycle—starting with user journeys that map real-world behaviors, needs, and motivations, and progressing into detailed workflows that define how people move through a product with clarity and minimal friction. I translate those insights into wireframes and high-fidelity prototypes that emphasize usability, accessibility, intuitive interaction patterns, and clean information architecture. Throughout the process, I leverage modern AI tools to support rapid concept generation, accelerate prototyping, synthesize research findings, and run early-stage usability simulations before a design ever reaches user testing. When real users are involved, I conduct testing to validate assumptions, observe patterns, identify pain points, and iterate quickly based on both feedback and AI-assisted insights. This end-to-end approach ensures every design decision is purposeful, data-informed, and aligned with both user expectations and business goals.